top of page
21_0804_Lotus-Family-Blue_edited.jpg

Amazon Blink Announcement Campaign

Blink was part of the Amazon technology release where they launched 3 new products including the Video Doorbell, Floodlight Camera, and Solar Panel Mount. We created our campaigns in 3 tiers by advertising all products together, Video Doorbell specific creative and Floodlight Camera specific creative. The Video Doorbell was our main product that we wanted to highlight due to projected interest.

Email

With the announcement email, I wanted to push creative boundaries so I created Blink’s first email with a rotating gif. The email out performed sales predictions.

Screen Shot 2021-10-20 at 9.00.14 PM.png

Paid Social

For the campaign we advertised on Facebook and Instagram in-feed and story format.

All 3 New Products - Video ad

Video Doorbell Ad - Poll ad

Video Doorbell Ad - Video ad

Floodlight Camera Ad - Video ad

All 3 New Products

Instant
Experience ads

Video Doorbell

Display ads

Odin_Display-adsDisplay-2560x2560.gif
Odin_Display-adsDisplay-600x500.gif
Odin_Display-adsDisplay-2560x2560.gif
Odin_Display-adsDisplay-970x250.gif
Odin_Display-adsDisplay-1456x180.gif
Odin_Display-adsDisplay-970x250 (1).gif

All 3 New Products

Amazon Blink
Store Page

Screen Shot 2021-10-20 at 9.43.17 PM.png

Packaging

lotus_system_full box_final.jpg
lotus_3cam_bundle_full box_final.jpg
bottom of page