HALEY BOERGER
Amazon Blink Announcement Campaign
Blink was part of the Amazon technology release where they launched 3 new products including the Video Doorbell, Floodlight Camera, and Solar Panel Mount. We created our campaigns in 3 tiers by advertising all products together, Video Doorbell specific creative and Floodlight Camera specific creative. The Video Doorbell was our main product that we wanted to highlight due to projected interest.
With the announcement email, I wanted to push creative boundaries so I created Blink’s first email with a rotating gif. The email out performed sales predictions.
Paid Social
For the campaign we advertised on Facebook and Instagram in-feed and story format.
All 3 New Products - Video ad
Video Doorbell Ad - Poll ad
Video Doorbell Ad - Video ad
Floodlight Camera Ad - Video ad
All 3 New Products
Instant
Experience ads
Video Doorbell
Display ads
All 3 New Products